Vio and AdMonsters have announced Their Online Creative Portal which is being built by Popcorn. More information at http://www.onlinecreativeportal.com/
What is it?
The Online Creative Portal (OCP) is a set of tools used to ensure online ad campaigns run to specification and schedule. It does this by managing the workflow of creative advertising assets between digital agencies, online publishers and third party service providers.
What are the benefits of using OCP?
OCP will help you reduce creative production and handling costs and ensure timely delivery of campaigns – happier agencies, publishers and most importantly, clients.
Who can use OCP?
Media planners, media buyers, creative agencies, production agencies, and publishers – in short, the entire online advertising supply chain.
When will it be available?
OCP is currently in beta status and is being tested by a number of the UK's leading digital agencies and online publishers. We expect the commercial launch before the end of 2007.
How does it work?
OCP is of a suite of integrated online applications which allow you to search publishers’ ad specifications, compare these to find the lowest common denominator and even test the creative against a specification.
Wednesday, 5 September 2007
Tuesday, 4 September 2007
Hayter
Popcorn have won the tender to redesign a new corporate website for Hayter. The site is expected to be ready by the end of this year.
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